Because as I train for the Lavaman triathlon I think of things like, "You just have to lavaman who does triathlons." And it's flexible, watch:
"You just have to lavaman who exercises."
"You just have to lavaman who cooks."
"You just have to lavaman who updates this blog so often."
OK, I admit it's not really that flexible or I'm not really that creative. Good thing the internet isn't a person or it would think I'm a dork and steal my lunch money.